I started my web development career in the late 1990,s. The HTML and CSS specification has moved forward so much since then. There was a time when web developers relied almost entirely on plug-in technologies like flash, java and server side solutions. Immersive images, interactive pages and other weird and wonderful ideas made a significant contribution to the evolution of the internet.
Even though most of these innovative solutions were not always essential it did push the boundaries of what was termed possible and the future potential of front-end web development. It also helped to break significant ground when considering different approaches to user interface design using a more open minded approach.
To market products and services effectively using skills from direct marketing means that the way a person approaches design and e-marketing should not be a one-fits-all-solution. Asking clients the right questions and involving them as much as possible in the whole decision process is likely to provide an optimum solution that achieves its original objective.
Sometimes difficult request from clients can even be the reason why a particular breakthrough is made. Thinking out of the box is always rewarding because even if you reject a particular direction because of its impracticality, having considered and evaluated is never a waste. This knowledge can be helpful when confronted with future design challenges.
In the last couple of years most of us have benefited from the proliferation of smart touch-screen devices like the iPhone and iPad. We had to learn new ways to design for these smart devices. Touch Screen devices no longer need proprietary technologies like flash due to the progress made in standards compliant HTML, CSS and other technologies. Even animation now works on almost any device.
It's very important to ensure that design decisions always comply with the broadest number of web browsers and widely accepted web specifications. Today we now design intelligent web sites and other forms of multimedia that adjusts the content to fit all device form factors whether we hold it in portrait or landscape mode. Visit the page on responsive web sites for further details.
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